CHRISTIAN AMATO of Woolwich Township, was added as a senior leader at Creative Marketing Alliance, and will also serve as chief business development officer and chief operating officer. Creative Marketing Alliance (CMA), a full-service marketing firm based in Princeton Junction, New Jersey. In his new dual role, he will shape the company’s overall business vision, analyze expansion opportunities and deliver growth. Amato is an innovative business professional with more than 20 years of executive experience in a broad range of industries, ranging from financial services, disaster recovery and resiliency planning, residential building products, in vitro fertilization (IVF) and overseeing seasonal lighting manufacturing. His background includes business operations, strategic development and marketing, accounting and a proven ability to meet and exceed business objectives in new and existing business environments. He earned his Master of Business Administration from LaSalle University and his Bachelor of Science in finance and management from the University of Delaware.